Software Reviews, Comparisons & Buying Guides for Businesses and Professionals

Gleanster helps professionals and small teams choose the right software — independent reviews, head-to-head comparisons, and best-of guides across project management, CRM, productivity, and business tools.

Social Media Monitoring

How organizations use social media monitoring to protect reputation, improve customer service, analyze competitors, and turn online conversation into actionable business insight — including Gleanster benchmark findings from 297 companies. [full]

Deep Dive: Revenue Performance Management — The Sales and Marketing Playbook Finally Has a Name

Editorial photograph of marketing and sales leaders reviewing a shared revenue dashboard together around a conference table, warm natural lighting, candid documentary style, diverse professionals, no visible text or logos

Revenue Performance Management explained: the operating framework connecting demand generation, lead qualification, sales execution, and customer retention into one measurable revenue system, with the full lifecycle, metrics, and implementation plan. [full]

Getting Started with OneView

Editorial photograph of a marketing operations professional configuring a marketing automation dashboard on a laptop in a modern office, warm natural lighting, candid documentary style, no visible text or logos

A step-by-step guide to configuring OneView, a marketing automation platform for managing leads, tracking prospect behavior, scoring and nurturing leads, and coordinating marketing with sales. [full]

Set-and-Forget Nurture Marketing for the Overwhelmed Marketer

Editorial photograph of an overwhelmed but focused marketer at a desk with multiple monitors showing campaign workflows, warm natural lighting, candid documentary style, no visible text or logos

Seven reusable nurture-campaign templates — spanning lead generation, prospect progression, and customer lifecycle — that busy marketing teams can configure once, automate, and maintain without manually managing every interaction. [full]

Measuring the Impact of Lead Nurturing on the Sales Pipeline

Editorial photograph of a demand-generation marketer reviewing a sales pipeline and funnel chart on a laptop and monitor in a modern office, warm natural lighting, candid documentary style, diverse professionals, no visible text or logos

A reconstruction of Gleanster’s research on measuring how lead nurturing moves prospects into sales opportunities, revenue, and pipeline velocity — with formulas, a measurement framework, and a labeled hypothetical example. [full]

Marketing Automation

Editorial photograph of a marketer viewing a customer journey workflow builder on a large monitor in a modern office, warm natural lighting, candid documentary style, diverse professionals, no visible text or logos

What marketing automation is, how it works, and how B2B and B2C organizations use it to coordinate email, mobile, web, SMS, social, advertising, and sales into personalized, measurable customer journeys. [full]

Measuring Inefficiency in Your Content Marketing Production Processes

Editorial photograph of a content marketing team reviewing a production workflow board with sticky notes and a laptop dashboard in a modern office, warm natural lighting, candid documentary style, diverse professionals, no visible text or logos

How B2B marketing leaders can identify, calculate, and reduce waste across content planning, production, approval, and distribution — with benchmarks, formulas, and a step-by-step process audit framework. [full]

Gleanster Research

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Gleanster Research provides benchmark studies, analyst insights, and practical recommendations for marketing, sales, CRM, and business technology professionals — featuring a reconstruction of its lead management and lead nurturing research. [full]

Brand Advocate Insights

A reconstruction of Gleanster's original research on brand advocates — customers who go beyond satisfaction to actively recommend, review, and defend a brand. Includes the widely cited finding on how many brands advocates recommend, on average, compared to typical consumers. [full]

How to Set Up Recurring Billing in Stripe for a SaaS Business

Learn how to set up recurring billing in Stripe for your SaaS business, from creating subscription plans to managing customer payments with ease. [full]